Tuesday, June 28, 2011

Wallabies adding a nation to their team for RWC 2011

A new ad campaign hit the airwaves this week in Australia, drumming up passion and support for the Wallabies as they inch forward towards the start of the Rugby World Cup 2011.

The Wallabies are the dominant team in Pool "C" with only Ireland and Italy likely posing any sort of competition.  Russia and USA, the lightweights in this pool pose no threat to the other teams but they are near equal strength with each other and this should make for decent entertainment with the match between them.

The ad campaign features many Australian athletes and celebrities donning Wallabies gear.  The idea is that you can be part of the team as they focus on winning the Webb Ellis cup in New Zealand this fall.  Who knows if the Wallabies will accomplish this goal, with the end of Super Rugby near and the start of the Tri Nations soon to begin, there is still opportunity to analyze their effort and ability to finish the job they have set out to do.





There are some pretty highlights in this video.  Supposedly there were 3 videos released this week all with a similar theme.