Wednesday, July 6, 2011

WRU exclusive to RWC 2011 game

The official licensing agreement grants the exclusive use of the Rugby World Cup 2011 Wales team strip, emblem, and the Home of Welsh Rugby, Millennium Stadium, within the game. WRU Head of Sales and Marketing Craig Maxwell commented: “Adding an official video game to the many ways fans can get involved in the event and support their home nation feels like a natural synergy.”



These exclusive license announcements are boring if you are watching the overall game development.  As a fan of these nations, you would be excited to have your team included in the game, but beyond that, there isn't much more happening in terms of screenshots, video of actual gameplay or releases of other useful information.  HB Studios and 505 games are just keeping a low buzz going, but that is it in my opinion.  You want hype, look no further than Sidhe, they know how to market a product. 

With Sidhe it is like we paid for the whole seat, but we are only needing the edge!   Can you tell what camp I am supporting?! Cheers.